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Home » Google Shopping Advertising Exam Answers » Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
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Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

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Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.


  • Target impression share
  • Maximize conversions
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

The correct answer is: Maximize clicks

Maximize clicks bidding strategy is set bids to try to get you as many clicks as possible within a target spending amount that you choose. Being the director of marketing, jasmine should use the “maximize click” bidding strategy if Jasmine has been given a set budget to drive as many potential customers as possible to her clothing store’s chain website.

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