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In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

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In order to use target cost-per-acquisition (CPA) bidding, an advertiser must: be opted in to the Search Networkbe using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 daysbe opted in to the Search Network and YouTubehave a certain number of conversions in the previous 30 days The correct answer is: have a certain number of conversions in the previous 30 days Google Display Advertising Exam - All Q&As* Updated on 25-Apr-2019* 100% Moneyback Guarantee* 100% Legitimate to use for Exam Explanation: Before you can set up a Target CPA bid strategy, your campaign will typically need to meet the following requirements: You're already tracking conversion data in your AdWords account. You can do so by either setting up conversion tracking or cross-account conversion tracking (MCC accounts), or by importing your goals and transactions data from Google Analytics.The ad group or campaign has received 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be.The ad group or campaign has received conversions at a similar rate for at least a few days. Read more here: https://support.google.com/adwords/answer/6268632?hl=en

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

  • be opted in to the Search Network
  • be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • be opted in to the Search Network and YouTube
  • have a certain number of conversions in the previous 30 days

The correct answer is:

  • have a certain number of conversions in the previous 30 days
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: Before you can set up a Target CPA bid strategy, your campaign will typically need to meet the following requirements:

  • You’re already tracking conversion data in your AdWords account. You can do so by either setting up conversion tracking or cross-account conversion tracking (MCC accounts), or by importing your goals and transactions data from Google Analytics.
  • The ad group or campaign has received 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be.
  • The ad group or campaign has received conversions at a similar rate for at least a few days.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

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Nitin Batra

I am Google Adwords Certified Professional. I've worked with some very decent start-ups like Deal4Loans (India's biggest loan and credit card comparison portal ) , Xpertravels.com and Tapzo.Com. Now, I am working as a consultant for OnlinePrasad.Com and SEO Webtouch - An Online Marketing Company. Having entrepreneurial attitude, love working with start-ups and have +8 years of experience.

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