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Home » Google Shopping Advertising Exam Answers » Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
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Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

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Relevance, control and results are the three core principles, which the Google Ads was built on.


  • Sales, consideration, and integrity
  • Growth, reach, and traffic
  • Influence, awareness, and promotion
  • Relevance, control, and results

The correct answer is: Relevance, control, and results

Google ads let to target relevant audiences to show ads, unlike other advertisement mediums.  You can even control your budget, schedule, and Geo-targeting. Google ads provide you with result-oriented advertising solutions. If you want to run ads for awareness, you are suggested to use the Google Ads Display campaign, if you want to sell products, you can use a shopping campaign. For generating leads, you can use a search campaign.

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