What criteria could not be used to create a Dynamic Remarketing audience?

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What criteria could not be used to create a Dynamic Remarketing audience?

  • Users who viewed a search result page on your website
  • Users who viewed product detail pages
  • Users who viewed your homepage
  • Users who returned an item they purchased

Correct answer is:

  • Users who returned an item they purchased

Explanation: you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.

By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.

Read more here: https://support.google.com/analytics/answer/3457161

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