To optimize a client’s campaign to get the most out of her mobile advertising, you can:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

The correct answer is:

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • Google Search Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: Just as with desktop Google Ads campaigns, mobile campaigns use bidding and targeting to determine where and when your ad shows up.  Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day or from specific locations. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

Read more here: https://support.google.com/partners/answer/6209121?hl=en-GB

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