To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
- launching a cross-device campaign
- running ads only on mobile devices
- addressing consumers’ needs
- carrying over the theme of her traditional ad campaign to her online campaign
The correct answer is: addressing consumers’ needs
Explanation: A search advertiser should focus on addressing consumers’needs while creating a customer experience that’s relevant and useful at every touchpoint. Marketers must focus on three key areas —identifying key moments of intent, delivering on needs in the moment, and measuring all moments — in order to create a customer experience that’s relevant and useful at every touchpoint in this new path to purchase.
Read more here: https://storage.googleapis.com/think/docs/forrester-moments-that-matter-research-study.pdf
