The majority of consumers want ads customized to their:
- interests and hobbies
- country or nationality
- city, zip code, or immediate surroundings
- age group
The correct answer is: city, zip code, or immediate surroundings
Explanation: The majority of consumers want ads customized to their city, zip code, or immediate surroundings. 4 in 5 consumers want ads customized to their city, zip code or
immediate surroundings. More than 60% of consumers have used location information in ads.
They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.
Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
When the right answer is “city, zip code or immediate surroundings” according to your explanation, then why do you claim “interests and hobbies” as the right answer? 😉
Arne,
This happens when I have to do a lot in a very little time. Buy I have friends like to help me rectifying answers. lol