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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:
- Most historical data in the account.
- Highest Ad Rank.
- Highest maximum cost-per-click (CPC) bid.
- Best Quality Score.
The correct answer is:
- Best Quality Score.
Explanation: When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.
You can read more here: https://support.google.com/Google-Ads/answer/2756257?hl=en
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