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• Google Search Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

• Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.
• Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
• Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
• Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

The Correct answer is:

• Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.

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