Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:
- adjust your client’s budget
- optimize your client’s keywords
- optimize your client’s ad text
- All of the listed answers are correct
The Correct answer is: All of the listed answers are correct
Explanation: Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to optimize your client’s ad text, keywords and budget. To identify your ROI, you first need to measure conversions. In Google Ads, you can use the free conversion tracking tool to help track how many clicks lead to conversions. Conversion tracking helps you determine the profitability of a keyword or ad, and track conversion rates and costs-per-conversion. You can use ROI to help you decide how to spend your budget.
