One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

  • Maximum CPC bid of the ad showing one position lower on the page.
  • location targeting of the ad showing one position lower on the page.
  • cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
  • Ad Rank of the ad showing one position lower on the page.

The correct Answer is:

  • maximum CPC bid of the ad showing one position lower on the page.
  • Google Search Advertising Exam – All Q&As
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