Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group?
- To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
- To show ads promoting all the flavors to people searching for “gourmet popcorn”
- To make sure “Sweet & spicy coconut” continues to be the bestseller
- It’s most efficient to have a single ad group
The correct answer is: To show ads promoting “Sweet & spicy coconut” to people searching for that flavor
Explanation: Nick sells 5 flavors of gourmet popcorn. To show ads promoting “Sweet & spicy coconut” to people searching for that flavor, he should bundle ads for his best-selling flavor, “Sweet & spicy coconut” with related keywords like “coconut snacks” in a single ad group.
Read more here: https://support.google.com/google-ads/answer/6372655
