In order to differentiate ads from those of competitors, advertisers should:

In order to differentiate ads from those of competitors, advertisers should:

  • Use special characters, such as asterisks or
  • Mention competitor offers and
  • Use exclamation points and capital
  • Include prices, promotions, and a call-to-action.

 The correct answer is:

  • Include prices, promotions, and a call-to-action.
  • Google Search Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so. To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. you must include prices, promotions, and a call-to-action in order to differentiate ads from those of competitors.

Read more here: https://support.google.com/Google Ads/answer/6080580

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