High quality ratings for an ad can:

High quality ratings for an ad can:

  • increase its average cost-per-click (avg. CPC) bid
  • be achieved with an increase in bid
  • improve its position
  • increase how often people click on it

The correct answer is:

  • improve its position
  • Google Search Advertising Exam – All Q&As
  • * Updated on 05-Jan-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Read more here: https://support.google.com/Google Ads/answer/140351?hl=en

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