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A successful Google Ads text ad:

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A successful Google Ads text ad:

  • has a wrapping headline and at least 2 paragraphs of text
  • ties the call-to-action to the landing page
  • mentions at least 4 key selling points
  • talks about the advertiser’s reputation

The correct answer is:

  • ties the call-to-action to the landing page

Explanation: A successful Google Ads text ad ties the call-to-action to the landing page. To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. 

Read more here: https://support.google.com/Google-Ads/answer/1704392?hl=en

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