You want to raise awareness of brand and build campaigns focused on branded terms without spending much time. You should to use Target impression share automated bidding to lighten his workload.

Target Impression Share

For example: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. Target Impression share automated bidding strategy Rashid should consider using.

Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

Learn more here: https://support.google.com/google-ads/answer/9121108

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