Home » Google Ads Search Advertising Exam » What’s a benefit of using the sitelink extension?

What’s a benefit of using the sitelink extension?

  • Users can more easily call your business.
  • Users can download the app directly from your Search ad.
  • Users can go directly to the website’s homepage
  • Users can more easily take a desired action by going directly to relevant pages.

The Correct Answer is: Users can more easily take a desired action by going directly to relevant pages.

To add more links to your ads, you can create sitelink extensions. Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy. You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to).

Read more here: https://support.google.com/google-ads/answer/2375416

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