The campaign score has 25% headroom to improve. Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Phrase match will let Bob’s ad show on searches for UltraView1000 and additional words before and after. This is how phrase match will benefit Bob’s campaign.

• Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
• Bob’s ad will show on searches for television features similar to UltraView1000.
• Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
• Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Correct answer is: Bob’s ad will show on searches for UltraView1000 and additional words before and after