John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers?
Hello, The answer of this question would be:
- With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
- With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.