callout extension is beneficial Highlight key information and unique selling points of a business.

If you are learning about Google Ads Search and wants to know why a marketer might use callout extensions. callout extension is beneficial Highlight key information and unique selling points of a business.

To read more about it, see

  • Chapter: Learn the fundamentals of Google Ads Search
  • Topic: Make ads relevant with Search Ad Extensions
  • Sub-topic: Choose the right ad extensions

Url: https://skillshop.exceedlms.com/student/catalog/list?category_ids=313-google-ads-search

Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Boosts engagement: In our tests, this added information drove a ~10% increase in CTR. Callout extensions are a powerful way to highlight value-added attributes about a particular product or service.

2 thoughts on “callout extension is beneficial Highlight key information and unique selling points of a business.”

  1. Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions.For which activity are callout extensions beneficial?

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