If you are learning about Google Ads Search and wants to know why a marketer might use callout extensions. callout extension is beneficial Highlight key information and unique selling points of a business.
To read more about it, see
- Chapter: Learn the fundamentals of Google Ads Search
- Topic: Make ads relevant with Search Ad Extensions
- Sub-topic: Choose the right ad extensions
Callout extensions are short, specific (25-character) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.
Boosts engagement: In our tests, this added information drove a ~10% increase in CTR. Callout extensions are a powerful way to highlight value-added attributes about a particular product or service.