Home » Google Ads Search Advertising Exam » A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

A performance marketer wants to drive as much purchase value as possible within a specific return on ad spend. Which type of automated bidding strategy should the marketer use?

  • Target cost-per-acquisition (tCPA)
  • Maximize clicks
  • Target impression share
  • Target return on ad spend (tROAS)

The Correct Answer is: Target return on ad spend (tROAS)

The performance marketer should use tROAS automated bidding strategy to drive as much purchase value as possible within a specific return on ad spend. this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising. Then, it automatically adjusts your bids for these searches to maximize your return on them.

In practice, this means that if it determines that a user search is likely to generate a conversion with high value, Target ROAS will bid high on that search. If it determines that the search isn’t likely to generate a high-value conversion, it’ll bid low.

Read more here: https://support.google.com/google-ads/answer/6309035

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