Vicky manages the Google Ads account for the business, RelicsComics. Vicky focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Vicky is successful in increasing the mCvR?

If Vicky successfully increases the mobile conversion rate (mCvR) for RelicsComics while everything else remains the same, the expected changes in their Google Ads account would be an increase in conversions and revenue.