The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?

The method of user personalization demonstrated by FishyFishy.com, where a user clicks on a web ad offering a 25% discount and is directed to a web page with information about the offer, is delivering a relevant landing page.