Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?

Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client? To guarantee that the client will make a decision by the end of the meeting To prepare for potential objections the client may have Preparation is only important if you have multiple people meeting with the client and want … Read more

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?

You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next? Explain the return on investment the client can expect and explain why she should make room in … Read more

Why is it important to understand the expectations a client has of you?

Why is it important to understand the expectations a client has of you? It will help you better understand how your client wants to be served so you can provide a great experience To give you the opportunity to tell the client if she is unreasonable in her requests, so you can help her achieve … Read more

A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings

A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of: how to misinterpret data to persuade the client to buy Google AdWords. a question … Read more

Your client wants to improve his ad positioning. You recommend that one way he can do this is by increasing his bid amount.

Your client wants to improve his ad positioning. You recommend that one way he can do this by increasing his bid amount. Why is it a good idea to also explain to your client how this will benefit him? It is only a good idea if the client shows a high level of interest and tells … Read more

Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because:

Before asking your client questions about her business, it is best to tell her the reasons for the questions and the benefit because: you do not want the client to feel as though you are wasting her time. it will help you appear more confident to the client and she will be more likely to … Read more