How is a search ad’s ranking determined?

How is a search ad’s ranking determined? The advertiser’s history of advertising on the search engine The advertiser’s bid only The advertiser’s bid and relevance to the search results The number of years the advertiser has been in business Correct answer is: The advertiser’s bid and relevance to the search results [1234]

What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] What KPI and target metric should you select to get the most clicks possible within your $5,000 budget? Clicks, Return on advertising spend (ROAS) Clicks, Monthly spend Actions, Cost-per-action (CPA) Actions, Monthly spend … Read moreWhat KPI and target metric should you select to get the most clicks possible within your $5,000 budget?

Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Sarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do? Add another … Read moreSarah creates a Floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?

Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this? Cross-channel Custom variable Action Transaction Correct answer is: Transaction Explanation: … Read moreYour client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

[box] DoubleClick Search Basic – All Q&As *100% Actual and Varified Q&As% *Finish Your Exam in 35 Minutes *Score up to 100%e [/box] Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in? Create engine account; create … Read moreAsa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?