Cross-environment conversion methodology takes into account what data sources? • Data pools, cookies, audience IDs

[box]Download PDF

  • Campaign Manager Exam – All Q&As
  • * Updated on 25-Jan-2019
  • * 100% Moneyback Guarantee
  • * 30% Discount on next purchase

[/box]
Cross-environment conversion methodology takes into account what data sources?

  • Data pools, cookies, audience IDs
  • Cookies, SDKs, audience data
  • Resettable device IDs, cookies, anonymized Google sign-ins
  • Device types, OS, cookies

Correct answer is:

  • Resettable device IDs, cookies, anonymized Google sign-ins

Explanation: Cross-environment reporting links together cookies (for web), resettable device IDs (for mobile apps), and anonymized Google sign-ins, to identify a user across different environments.  This allows Google to determine the path taken by the user, from first seeing an ad to conversion. No data about the specific user is retained and all reporting is anonymized.

Read more here: https://support.google.com/dcm/partner/answer/6163585

[review]

Related Post