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What feature may be used to edit custom Floodlight variable data?

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Search Ads 360 API may be used to edit custom Floodlight variable data.

  • Text Editor
  • Google Ads API
  • Bulksheets
  • Search Ads 360 API

The correct answer is: Search Ads 360 API

Explanation: Before you can use a custom Floodlight variable as a metric in a Floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric.

Read more here: https://support.google.com/searchads/answer/6024745

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