- Generate formula columns in bulk
- Upload custom Floodlight variable data
- Create labels
- Upload offline conversions
The correct answers are: Create labels and Upload offline conversions
Explanation: You can use bulk sheets to do any of the following:
- Create labels
- Change and remove labels
- Apply and remove labels for Search Ads 360 objects
Read more here: https://support.google.com/searchads/answer/1276921
Explanation: Upload from a bulk sheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto-track engines can only be uploaded from the Search Ads 360 Conversions API.
Read more here: https://support.google.com/searchads/answer/3465926