Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
- Watch time report
- Likes and dislikes report
- Engagement report
- Audience retention report
Correct answer is:
- Engagement report
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Explanation:
Engagement report: From comments to likes to sharing patterns, scour the many engagement reports to get a good read on how your viewers are interacting with your content.
Use these reports to:
- Optimize interactive elements
- Test different calls-to-action to see what drives stronger CTRs
- Uncover how many times your content has been shared
- View how you’ve gained and lost subscribers across different content, locations, and dates
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Video Certification
- Topic: The value of Google’s video advertising
