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- Google Video Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
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How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
- A) By using YouTube Analytics
- B) By using Google Analytics
- C) You can’t measure conversions with the in-stream format
- D) By creating a Google Ads conversion tracking code
Correct answer is:
- D) By creating a Google Ads conversion tracking code
Explanation: You can use Google Ads conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.
Read more here: https://support.google.com/adwords/answer/2456138?hl=en[1234]