- Google Display Advertising Exam – All Q&As
- * 100% Correct Answers
- * Finish Your Exam in 35 Minutes
- * 100% Actual and Varified Q&As
You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). You should Compare 2 models to see if the campaign is undervalued on a last-click basis to evaluate the campaign’s performance
Explanation: Attribution models can give you a better understanding of how your ads perform and can help you optimize across the user’s conversion path.
Read more here: https://support.google.com/adwords/answer/6259715