- Google Display Advertising Exam – All Q&As
- * Updated on 06-Nov-2018
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- Add the terms as negative keywords
Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.
Read more here: https://support.google.com/adwords/answer/105671