Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?
- A) Leave all unique product identifiers blank
- B) Add ‘unique’ to the ‘brand’ attribute
- C) Use the exemption attribute ‘identifier exists’
- D) Include the word “antique” in the titles of all products
The correct answer is:
- C) Use the exemption attribute ‘identifier exists’
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- Google Display Advertising Exam – All Q&As
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Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.
Read more here: https://support.google.com/merchants/answer/160161?hl=en
