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The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT

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The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

  • A) Intent
  • B) Differing screen size
  • C) Functionality
  • D) Context

Correct answer is:

  • A) Intent

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  • Google Mobile Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Explanation: Mobile has increased opportunities your customers have to reach out to you or a competitor. In turn, new opportunities have opened up for conversion. But because of the different screen size, functionality, and context, the path to conversion on mobile isn’t identical to that on a desktop or tablet. A mobile conversion doesn’t necessarily entail filling an online shopping cart and checking out.

Read more here: https://support.google.com/partners/answer/6208416

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