Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
- A text ad with a call extension on the Search Network
- An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
- A text ad with keywords describing the most popular menu items, like “fish tacos” on the Search Network
- An image ad featuring a drawing of the restaurant on the Display Network
The correct Answer is: An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items
Explanation: If your clientwants to increase brand awareness about his Mexican restaurant in the local community, you can create an interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items to help your client’s goal. Reach, captivate, and delight your potential customers with interactive Lightbox ads. When people engage with Lightbox ads by clicking, tapping, or hovering, the ads respond. Lightbox ads may expand to fill the screen, display videos, or allow people to tap through a set of images, eventually landing at your website.
Read more here: https://support.google.com/google-ads/answer/6379520
http://adwords.blogspot.in/2014/12/making-mobile-easier-lightbox-ads-now.html
