- Focus on conversions
- Focus on clicks
- Focus on impressions
- Focus on engagement
The correct answer is: Focus on clicks
Explanation: Focus on clicks. Use CPC bidding to drive clicks to your site. Determine a competitive bid for each keyword by using a tool like the Keyword Planner.
Read more here:
- Open>> https://academy.exceedlms.com
- Course: AdWords Display Certification
- Topic: Determine a good bidding strategy
