You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
- Search Network only
- Search Network with Display Opt-in
- Display Network with Search Select
- Display Network only
The correct Answer is: Search Network with Display Opt-in
Explanation: If your friend has no experience with Google Ads and would like to experiment with different options, you should recommend her Search Network with Display Select campaign type. Google recommends new advertisers start with a “Search Network with Display Select” campaign type, which offers a wide variety of potential placements for your ads.
Read more here: https://support.google.com/adwords/answer/1704395