You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
- Impression
- Clickthrough rate
- Conversion
- Cost-per-click
The correct answer is: Conversion
Explanation: When a click leads to a sale or to the desired action, it is called a conversion. It can be a completely filled form, app download, sign-up for the newsletter, or clicking on a button. Conversion can be tracked using conversion tracking mechanism.
