Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?
- Image ads do not perform as well on the Google Display Network
- It ensures one of the ad formats will win the auction and show on a publisher site
- It ensures maximum coverage, as some publishers do not accept all ad formats
- Text ads do not perform as well on the Google Display Network
The correct Answer is: It ensures maximum coverage, as some publishers do not accept all ad formats
Explanation: Text Ads ensure maximum coverage, as some publishers do not accept all ad format. That’s why it is beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network.
