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Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

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  • Google Display Advertising Exam – All Q&As
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Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?

  • Google Analytics
  • Display Campaign Optimizer
  • Keyword Planner
  • Display Planner

The correct Answer is:

  • Display Planner

Explanation: Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.
You can read more here: https://support.google.com/adwords/answer/3056153?hl=en
You can read more here: https://support.google.com/adwords/answer/2453986?hl=en

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