- Influence consideration
- Build awareness
- You don’t need to select marketing objective in this case
- Drive action
The correct answer is: Drive action
Explanation: There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Drive Action” Marketing objective:
- Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
- Selling an established product or service
- Closing a sale or conversion with customers who are ready to act
Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.
Read more here: https://support.google.com/google-ads/answer/7450050
