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Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

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The Analytics tracking code should be placed Just before the closing </head> tag of your website in the HTML of a webpage for data collection.

  • Just before the closing </body> tag of your website
  • Just after the opening <body> tag of your website
  • Just after the opening <head> tag of your website
  • Just before the closing </head> tag of your website

The correct answer is: Just before the closing </head> tag of your website

Explanation: You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.

Read more here: https://support.google.com/analytics/answer/1008080

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2 thoughts on “Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?”

  1. I choose the answer: Immediately before the closing tag of your website

    It shows me wrong, and the correct answer was: Immediately after the opening tag of your website

    Reply
    • Dear Xilem, you are absolutely correct. The code is actually implemented immediate after opening the but there is an error in Google Analytics IQ exam. When you choose “Before ” then only it marks correct.

      Reply

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