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• Google Analytics IQ Exam – All Q&As
• * Updated on 25-Apr-2019
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What is the first step of analytics planning?

• Create your implementation plan
• Document your technical infrastructure
• Implement Google Analytics
• Define your overall measurement plan and business objectives

The Correct Answer is:
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• Define your overall measurement plan and business objectives

Explanation:

You go through a series of five steps in order to define your measurement plan.

1. First, document your business objectives.
2. Second, identify the strategies and tactics to support the objectives.
3. Third, choose the metrics that will be the key performance indicators.
4. Fourth, decide how you’ll need to segment your data.
5. Finally, choose what your targets will be for your key performance indicators.

You can read more here: https://support.google.com/analytics/answer/6286577?hl=en

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