- Google Analytics IQ Exam – All Q&As
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Filters let you include, exclude, or modify the data you collect in a view.
Correct answer is:
Explanation: Filters allow you to limit and modify the data that is included in a view. For example, you can use filters to exclude traffic from particular IP addresses, focus on a specific subdomain or directory, or convert dynamic page URLs into readable text strings.
Read more here: https://support.google.com/analytics/answer/1033162