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- Google Analytics IQ Exam – All Q&As
- * Updated on 25-Apr-2019
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Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?
- 200%
- 33%
- 50%
- 0%
- 100%
The Correct Answer is:
- 100%
Explanation: Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.
You can read more here: https://support.google.com/analytics/answer/2679221?hl=en
A visitor on my website helped me to correct this answer. His name is mentioned in the comment.
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A site’s ecommerce conversion rate is defined as the total number of transaction divided by total visitors. So, the above scenario we have 2 visitors and 2 transactions – this makes 100%.
Thank You Pot!
Your contribution will always be remembered.
Regards
Nitin