You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- Decrease the mobile bid adjustment for the campaign
- Increase the number of mobile-optimized text ads
- Decrease the number of mobile-optimized text ads
- Increase the mobile bid adjustment for the campaign
The correct answer is: Increase the mobile bid adjustment for the campaign
Explanation: if the cost-per-conversion for mobile is lower than for desktop, increase the mobile bid adjustment for the campaign. Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices
