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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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You’re running a Search campaign for an accounting software provider that wants to estimate lifetime customer value as a primary benchmark for performance. They charge $10/mo for Basic service and $20/mo for Pro. Which formula best describes their average lifetime customer value across all service offerings?
- ($10)*(% Basic customers) + ($20)*(% Pro customers)
- ($10)*(% Basic customers)*(Basic average lifetime in months) + ($20)*(% Pro customers)*(Pro average lifetime in months)
- ($10*20)*(Total monthly conversions) / (Total customer count)
- ($10+$20)*(% Basic customers)*(Basic average lifetime in months) / ($20)*(% Pro customers)*(Pro average lifetime in months)
The correct answer is:
- ($10)*(% Basic customers) + ($20)*(% Pro customers)
Explanation: Life time value cannot be decided in months or years. There is no way to determine how long your customer will keep using your service.
You can read more here: https://support.google.com/partners/answer/2796446?hl=en
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