An advertiser who sells designer dresses is selecting a landing page to pair with new ads for spring dresses. A good landing page for the spring dress collection ads would display:
- a page of the top-selling dresses for all seasons.
- a catalog of all dresses available on the website.
- several colors of spring dresses.
- spring dresses, skirts, belts, and shoes.
The correct answer is: several colors of spring dresses.
Explanation: Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:
- providing relevant, useful, and original content,
- promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
- making it easy for customers to navigate your site (including on mobile sites), and
- encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).