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Home » DoubleClick Search Basics Answersheet » You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
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You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

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You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

  • Change the date range to focus on dates that tablet users would be most active
  • Select the engine accounts tab and examine search engines used by mobile users
  • Tag your site with a device specific floodlight tag
  • Segment data by device type

Correct answer is:

  • Segment data by device type

Explanation: You can view this information in the performance dashboard by Segment the data by device type. Use this segment to compare performance across devices: computers, mobile phones, and tablets.

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