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What does an audit status of “Pending, servable” mean?

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  • The creative will not serve until resubmitted for approval
  • The creative will serve, but is prohibited due to unsuitable content
  • The creative will not serve for 24 hours
  • The creative will serve, but may be rejected after policy review

The correct answer is: The creative will serve, but maybe rejected after a policy review

Explanation: After you create or edit a creative, the review process begins automatically. All content in your creative is reviewed, including your assets and landing pages. During this process, the creative’s status will be “Pending”. This usually takes less than 8 hours. At a minimum, this review has to be complete before your creative can start serving. When the creative’s status is “Pending”, you can check the review start time to estimate how long the review will take.

If your creative passes the review, its status will change to “Servable” or “Approved” and it can start serving. If any issues are found during the review, its status will change to “Rejected”, which means it can’t serve. If a creative is rejected, feedback will be provided with information on what you can do to get your creative approved.


Read more here: https://support.google.com/displayvideo/answer/6063030

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